Do you know what I want to be known as? The go-to woman that small business, creatives and bloggers seek out when they need a functional and beautiful, WordPress website. That’s my new Mission Statement (remember those?!!)
The other day I received an enquiry which was a referral. Most of my work comes through referrals. This one was from Meg James who told my now new client that I was the go-to person for a website. At the time I was chuffed to hear that Meg described me this way but while I was researching SEO (ohmygoodness I’d really rather stick pins in my eyes) the go-to term came back to me and I love it!
Many of my website clients are new start-ups or they have a website that was built 5 years ago and is outdated. For some, it’s such a daunting task to have a website built – I know this because I hear it all the time. So, here’s 6 things about me that make the website design process easier for those who find the whole thing a little bit scary-arsed:
- Humour – yes I know you’re probably reading this and thinking “that’s really not what my top answer would be if this was Family Feud”. However, it’s one of my traits. I may not show it first because I’m pretending…I mean I’m actually quite professional, but a little humour goes a long way.
- Gentle encouragement – again, prolly not your number 2 but occasionally I’ve had clients who have become a little stuck. I know this is something I need to work on, trying to create a workflow which means they don’t get stuck. This is a constant process for me. I’m not particularly “flowy” but the feedback I receive – that my gentle encouragement and suggestions have made their website creation lives easier, means it must have been right for them.
- Expertise – I’d be the first to say I’m not the most knowledgeable person in the WordPress web design domain. Am I allowed to say that? But I am constantly and I mean CONSTANTLY learning every, single, day. Whether it be snippets of code or SEO or content creation or the best plugin for this or the correct theme/template for that – whatever it is, I’m learning. The past 3 years have been the biggest learning curve I’ve ever had in my professional life and I feel I’m more than qualified to help small business owners build the website of their dreams. And if there’s something I don’t know, then I have plenty of people I can call on for help. My network is vast and fabulous!
- Knowing when I can’t help – I’ve lost count of the amount of websites I’ve created but there’s only been 2 times I’ve had to throw my hands in the air and say “I can’t help you”. This isn’t because the client is horrible, it’s because I couldn’t meet the time frame or the client had a vision for a website that didn’t fit the budget they had in mind. I’ve learnt not to take it personally. Not everyone is for everyone.
- Timely response – Unless I’m under the pump (and that can happen from time to time), I make a point of responding to client emails within 24 hours at the most and some actually seem quite surprised at my prompt responses. Customer service is important to me. Again, this is positive feedback I’ve received and only encourages previous website clients to refer me to friends and colleagues.
- Using language clients can understand – I wouldn’t know the first thing about yoga poses or fabric so when people talk to me about something I have no interest in, my eyes glaze over and I retreat into a world of daydreaming about Patrick from Offspring. Same goes for my clients in reverse. If I start speaking tech language I can feel them slipping away like my kids do when they know I’m going to ask them to unpack the dishwasher. So I use simple, easy to understand explanations. It might take longer but in the long run, it saves time. It really does!
Having your first website built CAN be a scary and daunting proposition but a patient web designer will help you through that process without too many bumps.
What would you like your web designer to bring to the table?