Creating a Blogging Editorial Calendar
Following on from Day 11 of 31 days to build a better blog, Day 12 is about nutting out a blogging editorial calendar for next week using all those blog post ideas you came up with. That seems like something I can handle.
The benefits of an editorial calendar are:
- Helps take the pressure off idea generation
- Helps create momentum
- Sets deadlines (this is GOOD for me)
- Consistent production of content
- Great “birds eye view” of what’s coming up so if you need to fill a gap or an opportunity, you can
- In the longer term, it helps coordinate with other aspects of your business. The example Darren gave was if you’re releasing an eBook, you can coordinate your posts with the launch of your eBook
- If you’re working with advertisers and you have a theme for September, then you can let them know what you’re doing in advance
- You can plan for holidays or seasonal events
So in a perfect world, I’m going to be doing two posts per week on Tuesdays and Thursdays. Tuesday will be Tiny Tips and Thursdays will be made up of a number of topics ranging from what you need to set up a website to other WordPress and general posts.
So, in an Excel spreadsheet or piece of paper, note down the following:
- Short description
- Main points
- A headline (if you want to)
- And, importantly, when you’re going to sit down and create the content
Darren suggests making each day of the week a particular type of post i.e. Monday – List Post, Tuesday – Review Post, Wednesday – a How To Post, etc etc.
He also suggests that you don’t get stuck on a plan, you can shuffle things around if you need to.
I’ve installed a plugin called WordPress Editorial Calendar. It gives you an overview of what posts you have planned and actually creates Draft Posts when you place the topic in the calendar.
Okay, so by Tuesday next week you will see the first of my Tiny Tips. Gulp. Now go forth and set up your editorial calendar for next week.
Just come in on this blog post today and want to read what I’ve written previously, then Start Here: Day One
Day Two – List Posts
Day Three – Finding New Readers
Day Four – Analyse Another Blog
Day Five – Email One of Your Blog Readers
Day Six – Making Your Blog Mobile Friendly
Day Seven – Write a Link Post
Day Eight – Social Media Analysis
Day Nine – Forums and Social Media Groups
Day Ten – Create Alerts and Subscriptions
Day Eleven – 10 Blog Post Ideas