Updating Pages and Posts in Your Blog
The sharp eyed amongst you will have picked up that I’ve skipped Day 13 because it didn’t appeal to me (sorry Darren!) If you want to listen, here’s the link. I’m sure it will appeal to some because it was about going shopping but that is probably the equivalent to my worst (lighthearted) nightmare.
So we move to Day 14 which involves updating pages and posts in your blog or website. Pages can become dated or even obsolete so the first place to audit is the Home Page. Ask yourself:
- What are the first impressions people will get when they land on your home page?
- Is it obvious what the blog or website is about?
- Is it easy to navigate?
- Where are they drawn to?
- Is the sidebar cluttered or is anything broken?
- Is the navigation or menu bar easy to use?
- Do you have calls to action on the home page? What do you want people to do? (My CTA is my tag line and a big button to view my Portfolio)
Next, check out your About Page. These can also become dated or become bogged down with irrelevant information. Or, if you don’t have one, do one! I have one but it was a little dated – or had stuff in there that I didn’t think was relevant any more, so I tweaked it.
Go through all your pages – your sales page if you have one, even the Contact page. Again, if you don’t have one, add one. Make sure the contact form is working and your details are up to date.
Then, go to your two hottest posts; the ones that bring in the traffic. Most people hit those posts and then press Back and you never see them again. But they’re the most important gateway to your blog or website. Think about how you can update them – perhaps add a subscribe form or links to other pages or posts or a social media follow button. Add a ‘further reading’ list at the bottom and check through it to make sure it’s SEO optimised.
I love these tips and will do a little further auditing over the next few days. Let me know how you go.
Just come in on this blog post today and want to read what I’ve written previously, then Start Here: Day One
Day Two – List Posts
Day Three – Finding New Readers
Day Four – Analyse Another Blog
Day Five – Email One of Your Blog Readers
Day Six – Making Your Blog Mobile Friendly
Day Seven – Write a Link Post
Day Eight – Social Media Analysis
Day Nine – Forums and Social Media Groups
Day Ten – Create Alerts and Subscriptions
Day Eleven – 10 Blog Post Ideas
Day Twelve – Creating a Blogging Editorial Calendar