Solving a Reader’s Problem
Day 16 is all about solving a reader’s problem. By doing this, you’re giving your readers a positive impression and letting them know that you are a problem solver, meaning they’ll keep coming back.
To do this, according to Darren, you need to become a prolific problem solver. I think we all do this in our small businesses anyway – I’m constantly answering questions from potential website clients – but how often do we write about them? Yes, I’m talking to those of you who have these amazing small businesses but don’t blog. Yes YOU! (I’m looking in the mirror too!)
Here’s some suggestions on where you can find these problems:
- What problem, challenges and roadblocks did you have when you started your small business?
- Then think about how it was for you one year in, two…
- Ask your clients what their problems are (or, in fact, just listen)
- Ask your readers what their problems are. You can survey them, ask on Facebook, Twitter, LinkedIn. Maybe even when you do your next newsletter.
- Look on Twitter and do a search on key words
- Write a blog post on…what are your recent problems?
- Email a commenter on your blog posts
- Run a poll
- Run a focus group with readers and create a FB group to talk about problems
- What do you notice about your reader’s problems? Draw their attention to their problem and put a name to it.
- Even if the problem might not specifically relate to your topic (it could be fear, confidence or health issues and impact their business) tackle it anyway
- Search on forums you’ve joined and blogs you’ve subscribed to.
- Do some key word research on your Google Analytics. Head to Behaviour / All Pages and the URL beginning with a “?” is a topic someone has searched via the search facility on your website.
Now go away and create the post! There’s a few ways you can do this:
- Take the problem and provide the solution
- If you’re not qualified, then research the answer and then write about it and giving credit back to the source of the answer
- Interview someone who does know the answer or get someone to guest post
- Do a search on YouTube and embed the video, writing a little something to go with it.
My first blog post solving a reader’s problem will be about hosting. What it means when you have a self-hosted site.
Just come in on this blog post today and want to read what I’ve written previously, then Start Here: Day One
Day Two – List Posts
Day Three – Finding New Readers
Day Four – Analyse Another Blog
Day Five – Email One of Your Blog Readers
Day Six – Making Your Blog Mobile Friendly
Day Seven – Write a Link Post
Day Eight – Social Media Analysis
Day Nine – Forums and Social Media Groups
Day Ten – Create Alerts and Subscriptions
Day Eleven – 10 Blog Post Ideas
Day Twelve – Creating a Blogging Editorial Calendar
Day Thirteen? Didn’t bother!
Day 14 – Update Pages and Posts
Day 15 – Find a Blogging Buddy