So, 700 of my closest mates and I attended this behemoth called the ProBlogger Conference on the Gold Coast last Friday and Saturday. Yes, Seven Hundred People.
Given there’ll be 700+ other blog posts that will mention how well it was organised, I won’t spend too much time on this. However, I will say it was a triumph in that respect. Great venue (RACV Royal Pines on the Gold Coast), great food, supremely organised by the ProBlogger team and so on.
Did I mention 700 people attended? Well, for me, this felt like way too many people. I’m not a shy person but I am an introvert and the wave of people was just too much.
I know now that if I go again, I’ll do what I did this time – simply head to the sessions appropriate for me, chat to the person beside me and not feel obliged to attend the big networking event held on the Friday night. I didn’t go to it this year and it felt slightly ‘wrong’ that I didn’t go but you know, I’d rather stick pins in my eyes. Perhaps if I’d known more than 3 people, I may have given some thought in to going! I did want to go down and steal the food though!
Now to the all important speakers. My favourite speaker was actually the final one – Ruth Soukup from Living Well, Spending Less. I have to confess, I’ve not read Ruth’s blog and not even heard of it but her talk wasn’t about her blog topic, it was about how she became a phenomenally successful blogger earning a cracking income. The thing which struck me about Ruth was she still can’t even believe she’s where she’s at – I really, really liked her. I wrote the words imposter syndrome while I was listening to her intro. But as Ruth says, if you feel like you’re making it up as you go along, then you feel like that because you’re forging a new path. And if you want something bad enough you need to work hard.
Ruth’s talk was titled The 5 Ordinary Habits of Extraordinary Bloggers and here’s a little breakdown of it:
1. Create Amazing Content
Well, yes. And this is the thing that’s been at the back of my mind for a while. I bumped in to the most fabulous Kelly Exeter and I asked her: does everyone have the capacity to be a great blogger? Kelly’s response? Yes, if they speak in their own authentic voice and create great content. And this was at the heart of Ruth’s first point along with THE most important point I took out of the two days – solve a reader’s problem. It just keeps coming back to solving a problem. Provide immediate relief to your readers and be inspiring while you’re at it. Don’t be bland.
2. Share Consistently
This didn’t mean blog every day but it did mean sharing your message across whatever social media channels suit you and your business and make it look consistent. I have a ways to go with this but it’s something I’m going to work on and work on hard.
3. Maximise Every Opportunity
Ruth’s message? Don’t ponder – ACT. If there’s a gap there, fill it. There are so many successful businesses/bloggers out there doing 31 Day challenges because they’re maximising their opportunities and readers love this stuff – they’re solving a problem. Darren’s 31 Days to Build a Better Blog challenge is a terrific example of this.
4. Lead, Don’t Follow
Try things, question everything. If you’re stuck, go back to the WHY you do what you do. Don’t wait and think BIG and act in spite of the fear. Gulp.
5. Pay It Forward
Ask who we can help up – lift people up, don’t tear them down. Really, just don’t. There’s too much yuk in the world.
What I Got Out Of Ruth’s Talk
This is not stuff I haven’t heard before. However, it was a reminder for me to focus on what problem I can solve. I want to be THE go-to person for potential entrepreneurs who haven’t the first clue what’s involved in starting their own website. By using great content, consistency and not comparing myself to others, these small business creatives will read my blog and go ahhhh, THIS is the person I need to help me.
My next post about the ProBlogger speakers will be about Dan Norris from WP Curve who talked about using your blog to supercharge your small business. I mean, completely up my alley!
Did you go to ProBlogger? Do you know your why? What problem do you solve for your readers?