I’ve lost count of the amount of people who either:
- Call or email me to get a quote and then go ahead and try and build a website themselves, or
- Try and build a website themselves and then call me to fix it
And this is completely understandable. When starting a new business or a blog, funds can be scarce so it’s natural to look for corners to cut and hey how hard can it be to use one of those drop and drag programs like Wix or Weebly or build a WordPress site!
And yep, some people can build a beautiful site themselves (but seriously, please don’t use Wix or Weebly). It might take many more hours than they thought and they might not have much hair left at the end of it, but it can be done.
Mostly, however, it’s just a giant time-waster. Why wouldn’t you be spending the precious time you have doing what you love doing? Or watching The Bachelor.
Anyway, here’s some suggestions on how to keep costs down:
- Hire me! Seriously though, there are a number of affordable WordPress people out there for you. Even if you don’t get all the bells and whistles to begin with, ALWAYS start with a bloody good looking website. It shows that you’re serious. Even if it means buying a cracking looking theme and using it out of the box (this means no changing of fonts or colours or any custom coding). As you build up your business you can add some of those bells and whistles.
- Ask your WordPress developer if you can pay via installments. While I ask for 50% upfront and 50% upon completion, I’d be open to monthly payments – kind of like a subscription set up.
- In terms of a logo and branding (another important aspect of your business), ask your friends if they know someone who dabbles in graphic design but whose design work they can recommend. For instance, one of the mums I know does graphic design on the side and I’ve referred a few clients to her. She doesn’t have a website (gasp!) otherwise, I’d link her here.
- Hosting. You obviously need it for your site and there’s very affordable hosting available. See my post here about hosting choices.
I know that the website component is just one aspect of starting a small business but it’s an important one – it showcases you to the world so make sure you get it right from the start.