When you go to a blogging conference and you’re surrounded by hundreds of eager bloggers and you attend talks about how content marketing works and you should be doing it, well you kinda think you should do it. So I did. And it was a little bit boring. While I love what I do, the thought of writing posts about WordPress and web design…well, I’d rather eat mushrooms (actually, maybe not). There’s so many people out there who write about WordPress and web design that are far better at it than me.
BUT, I still believe content marketing is a fab way of advertising what you do and should be used to direct traffic back to your website. After all, it’s your main selling point. It’s where people go to find out all about you and the service you provide. But if I wasn’t going to write about what I do, then how could I attract people to my site?
By starting another completely unrelated blog, that’s how! It was November 2015 and I was sitting at one of my son’s cricket matches. I do that a lot, sit at cricket matches during summer. I got chatting to the coach and I started asking him a few questions about his love of cricket. He told me how he grew up in country Queensland and played sport whenever he could.
Later I was thinking, how on earth did he end up living in Hampton? It’s in suburban Melbourne – a far cry from country Queensland. So an idea came to me to start a blog, Humans of Hampton. A total rip off of Humans of New York but nothing’s original right?!
It was launched on the 11th of February and straight away got an amazing reaction and plenty of hits given I only put it up on my personal Facebook page. The second week was even better. On the website you’ll note the menu item ‘Author’. That’s me. There’s a link to my site and I’m hoping that given more and more exposure, it’ll direct people back to this site. It already has, though no bites yet!
I’ll still write my occasional witty blog posts when something takes my fancy but I won’t be writing about Categories and Tags. Zzzzzzzzzzz.
See Humans of Hampton here. I struck gold with the first two people. Everyone has a story to tell – I hope you can join me in reading about them. And if you need a gorgeous website…
*never say never – eek!