Want to know the one common issue above all others that causes delays with your website’s launch? Yep, you guessed it – content creation.
I’ve had websites delayed by months and months due to unwritten content. It causes heartache for the sole business owner and heartache for me as it messes with my income stream.
It just feels…BIG. You may be a wonderful yoga teacher but when it comes to selling yourself via your website’s words, well, that’s another issue. It’s not easy I know, but here’s 5 tips to help you create that content:
- Boil the kettle and read your Twitter stream. Wait no! That’s called procrastinating! Let’s get a bit serious. Set aside some time, diarise it. Sounds simple but GIVE IT PRIORITY. When is it that you’re at your creative best? Is it first thing in the morning? After a walk? Late at night? Schedule it in. Even if it’s 20 minute bursts so it’s not so daunting.
- Once you’ve scheduled your writing time (and plenty of it as writing content for your website will take many hours in total), map out the pages you’d like to create content for and start with one page at a time. Say it’s your Services page. Think about your ideal client and what it is they need to know about what you offer. Put yourself in their shoes. Use language that will not bamboozle the potential customer. That’s a big turn-off.
- Use case studies or examples. If you’re not an entirely new business, use case studies of how you helped “Michelle” get from A to B. This helps your clients understand the process and how it might work for them. Get “Michelle” to provide a video testimonial.
- Be authentic. Sorry, there’s that word. I mentioned above not bamboozling your potential customer – so by using a tone and words that appeal to your ideal customer, they’re likely to read on. Make it too formal and you’ll lose them at “Otorhinolaryngologist”. Pretend you’re talking to a family member or friend about your business.
- SEO is important so research your key words. Now, you can get stuck in an SEO vortex but here’s a good starting point blog post from Yoast (the most popular WordPress SEO plugin). It’s worth reading the article and also clicking the links they provide for further reading. This article is also a good read. I urge you to read this before starting your website content creation.
In saying all this, if it feels too big and you have the budget, get someone to write your website content for you – though you still have to produce the content (you know what I mean!) I can refer you to a couple of content creators/SEO experts who will help take the load off.
In essence, keep it relevant (i.e. what do your potential clients need to know), use language that will appeal to your readers and do a little research on SEO. Just start. Sometimes it’s the just starting that helps get the ball rolling.